BREAKING: Kim Kardashian Reportedly Sues Lana Del Rey Over Skims Partnership, Claiming the Singer Failed to Disclose Promotional Post as an Advertisement

Kim Kardashian Reportedly Sues Lana Del Rey Over Skims Partnership, Claiming the Singer Failed to Disclose Post as Advertisement

A new legal battle is brewing in the world of celebrity endorsements, as Kim Kardashian is reportedly suing singer Lana Del Rey over a Skims partnership, alleging that the singer failed to properly disclose a social media post as a paid advertisement.

According to sources close to the matter, Kardashian’s legal team has filed a lawsuit claiming that Del Rey did not adhere to Federal Trade Commission (FTC) guidelines, which require influencers and celebrities to clearly disclose when they are being compensated for promoting a product. The post in question, which was shared on Del Rey’s Instagram, reportedly featured the singer wearing and praising Skims without an explicit indication that it was a sponsored partnership.

Kardashian, the founder of the popular shapewear and loungewear brand Skims, has built a multi-billion-dollar empire through her brand collaborations and marketing efforts. As one of the most influential figures in the fashion and beauty industry, she has worked with various celebrities and influencers to promote her products. However, the reported lawsuit suggests that she is taking advertising transparency seriously, as failure to disclose paid promotions can lead to fines and legal consequences under FTC regulations.

Legal experts note that the case highlights the growing scrutiny surrounding celebrity endorsements in the age of social media. The FTC has been cracking down on influencers who fail to disclose paid partnerships, and brands are increasingly taking steps to ensure their campaigns remain compliant with regulatory standards.

While neither Kardashian nor Del Rey has publicly commented on the lawsuit, speculation is already swirling about potential fallout from the dispute. If proven true, this case could serve as a warning to celebrities and influencers about the importance of adhering to advertising disclosure rules.

As the legal proceedings unfold, the entertainment and business worlds will be watching closely to see how this high-profile dispute plays out. Will the lawsuit be settled privately, or will it set a new precedent for social media endorsements? Only time will tell.