How Prince Harry Really Feels About Meghan Markle’s Ambitious New Lifestyle Brand—Sources Say He’s Her Biggest Cheerleader Behind the Scenes

Prince Harry Reportedly Fully Supports Meghan Markle’s American Riviera Orchard Brand and Is Proud of Her Return to the Spotlight

As Meghan Markle steps back into the public eye with the launch of her new lifestyle brand, American Riviera Orchard, insiders close to the Duke and Duchess of Sussex say Prince Harry is nothing but supportive—and even a bit protective—of his wife’s latest venture.

After months of quiet planning, Meghan officially debuted her brand on Instagram with a soft, elegant teaser and a hint at what’s to come: homeware, food products, and a focus on the California lifestyle the couple now embraces. The launch immediately stirred media buzz and public speculation, but according to sources, Harry is standing firmly by Meghan’s side.

“Harry is incredibly proud of Meghan,” one insider shared. “He’s seen how much thought, effort, and passion she’s poured into this brand, and he knows how important it is to her. He’s been cheering her on every step of the way.”

The brand, which reflects the couple’s Montecito lifestyle, is being described as Meghan’s “authentic expression”—a curated blend of home, wellness, and garden-inspired aesthetics. While Meghan is taking the lead creatively, Harry has been involved behind the scenes, offering emotional support and helping shape the business strategy in quiet ways.

“He may not be the face of the brand, but he’s very much a part of the journey,” another source added. “He knows this is Meghan in her element—creating, curating, and connecting. And he loves seeing her thrive.”

Since stepping back from their royal duties in 2020, Meghan and Harry have both sought new avenues to express themselves professionally and personally. While Harry has focused on his memoir Spare and charitable work, Meghan’s return to the lifestyle space is seen as a natural extension of her pre-royal identity as a wellness-focused content creator and former actress.

Critics have questioned the timing and intentions behind the brand, but sources close to the couple insist that the move is less about fame and more about purpose. “Harry has always respected Meghan’s drive and creativity,” one confidant said. “He just wants her to feel empowered—and this brand is a reflection of that.”

As American Riviera Orchard continues to roll out, it’s clear that Meghan isn’t going it alone. Behind the scenes, Prince Harry remains her most loyal supporter—encouraging her to take up space, create freely, and redefine what life looks like beyond the palace gates.